Best Fragrance Brands in the Arab World in 2025
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Khalid Al Mansoor
- . October 13, 2025
- . Update: October 13, 2025 10:07 pm
The fragrance landscape across the Arab world is changing radically by 2025; what was more or less all oud and attar-based has become a blend of heritage and modernity, style, and sustainability with the rise of influencer brands and artisanal creations using the fusion of perfume and style as a means of cultural expression. Here are some of the best Arab fragrance houses loved by locals and enthusiasts this year.
1. Amouage (Oman)
Amouage has been synonymous with luxury perfumery since it was founded in Muscat in 1983. Known for using rare and unique perfumery ingredients like frankincense, artisan-like quality in their crafts, and bold composition, Amouage’s perfumes come from their masterful interpretations of aromas for those who are curious about more profound and pungent scents.
2. Ajmal Perfumes (UAE / wider Gulf)
Ajmal is one of the most respected and trusted legacy-named brands in the Middle East. Ajmal masterfully blends classic Arabic notes — oud, musk, amber — with contemporary tweaks to reach a younger audience. Ajmal captures both traditions and modern generations based on years of service, retail experience, and fragrance.
3. Al Haramain Perfumes
Al Haramain has next-level roots in classic Arabic perfume. Their houses are known for high authentic quality products, especially in oud perfumes. They also do a smart job of keeping contemporary with modern tastes.
4. Rasasi
Rasasi has made its mark on the fragrance map of the world with its innovative blend of Western and Arabic fragrances. If you like oud and you would like something that is a little easier to approach or wear, or versatile, Rasasi is your option. The fragrances are more assertive, longer-lasting, and quicker to adopt global trends.
5. Kayali
This name is newer than the others on this list and is definitely not a legacy name, but made huge temp waves in 2025. Founded by Mona Kattan (of the mega beauty brand Huda Beauty), Kayali is a curious success story that grew at an exponential rate in its brand development – especially with young consumers and social media. Often, their scents combine a beautiful mixture of gourmand, fruity or sweet notes, and Oriental elements mixed together.
6. Arabian Oud
This may be the most iconic names when you think about oud and rich Arabic fragrances. Arabian Oud is known for deep, opulent scents and is considered a status brand in many of the Gulf and other Arabic countries. If you would like opulence, deep trails, and rich traditional scents, this and one possible other fragrance may be your best option.
7. Lattafa
Lattafa is a brand that provides strong value in the sense of quality Arabic-style fragrances with prices that can be more accessible. Their popularity can be traced to their inventive blends of ingredients, trends in scent styles, and their increasing presence internationally. If you want to explore and experience Arabic fragrances while staying on a budget, Lattafa is undoubtedly a brand to try.
8. Abdul Samad Al Qurashi
As one of the heritage perfume houses, Abdul Samad Al Qurashi is especially well-known for musk, oud, attars, and luxurious perfume oils. They’re valued by perfume enthusiasts who are interested in complex traditional fragrances and artisanal blends that include many layers of depth.
Trends Affecting Arab Fragrance in 2025
- Oud is still king, but not without unexpected accords — fruit, florals, even lighter notes — to provide balance of richness with wearability.
- Perfume oils and concentrated formulations are the new demands for longer lasting scent.
- Influencer-led and viral brands (Kayali) are radically changing the way consumers discover new scents.
- Sustainability is no longer an option — eco-friendly packaging, more natural ingredients, and transparency in sourcing will be a growing priority.
