Morocco’s National Apple Fair Returns to Midelt: Dates, Location, and What to Expect
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The Arab Post
- . October 7, 2026
- . Update: October 7, 2026 5:05 pm
Morocco’s National Apple Fair (Salon National de la Pomme or SAPOM) will officially launch on October 8-11, 2026, in the Moroccan city of Midelt. Morocco Apple Fair, This is the largest agricultural event, chaired under the High Patronage of King Mohammed VI, and considered to be the main economic engine for the Moroccan apple industry.
Showcasing Drâa-Tafilalet’s Agricultural Might
This year, Midelt, known as the “Apple Capital” of Morocco, will welcome some 150 exhibitors from the region, country, and world. The aim of the event is to highlight the extraordinary yield of the Drâa-Tafilalet agriculture sector, according to AgriMaroc. Due to its distinctive climate (1,700 metres), the region is noted for its apples of “extra-special” firmness and natural sweetness, which have increased agricultural exports in the country.
Overall, agricultural production in Morocco is still a force to be reckoned with in the international market. In 2024, Morocco was 19th worldwide based on statistics from the Food and Agriculture Organization (FAO), with a huge national harvest of more than 850,000 tonnes. The beauty of SAPOM 2026 is that it is specifically designed to tap into this vast quantity in the middle of the East Africa, Middle East and Gulf markets, connecting local high altitude orchard growers directly with the international markets.
Boosting Rural Investment and Modern Innovation
In addition to being a celebration of the harvest, the Salon National de la Pomme is also a commercial catalyst that lasts for four days. The Ministry of Agriculture, Maritime Fisheries, Rural Development and Water and Forests actively encourages the fair, as it is an instrument which can help to encourage long-term investment in the rural sector.
Water sustainability, advanced drip irrigation and procurement of critical GloBaLGs will be a major theme at industry dialogues this year. Local cooperative A.P. Certification. When carried out in an eco-friendly manner, as it should be, this standardisation ensures that Moroccan fruit complies with the European import standards, writes Infomédiaire. The upgrades are crucial to safeguard the livelihoods of thousands of farmers at risk due to climate uncertainty.
What Visitors and Investors Can Expect – Morocco Apple Fair
The fairground will host specific areas for special machinery, packaging solutions, and cold storage logistics for agricultural professionals and attendees of the fair in October. Guests at the event also will be able to meet directly with other B2B buyers and sellers, attend technical workshops led by agronomists, and see local cooperative displays of apple products such as cider, vinegar, and dried fruit.
This is an organised commercial system, which turns Midelt into a temporary International trade centre. The Morocco’s National Apple Fair is a gathering of key players in the apple value chain, with the aim of firmly positioning Morocco as an agricultural exporter of quality and volume.
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