The Apple event happened last night. What’s new this year? Key features prices in Singapore, US, India, UK, Gulf nations

• Khalid Al Mansoor
• . September 10, 2025
• . Update: September 11, 2025 9:12 am
• 245 Views
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Apple’s “Awe Dropping” event on September 9, 2025, unveiled its most substantial design revamp in years by introducing four models of iPhone 17: iPhone 17, Air, iPhone 17 Pro, and iPhone 17 Pro Max. Its key features include:

• iPhone 17 Air: It is the slimmest iPhone ever at just ~5.6 mm thin, crafted with “spacecraft-grade” titanium, featuring a 6.5” ProMotion (120 Hz) display, single 48 MP Fusion camera, A19 Pro chip, strong durability, and eSIM-only worldwide.
• iPhone 17 (standard): Its upgrades include a 6.3” ProMotion OLED display, A19 chip, dual 48 MP Fusion cameras, Centre Stage front camera, and enhanced battery life.
• iPhone17 Pro/Pro Max: Its features include vapor-chamber cooling, clickable A19 Pro performance, a striking horizontal “camera plateau,” triple 48 MP cameras (enhanced zoom, ProRes support), aluminium design, and significantly improved battery life.
• Consistent ProMotion: 120 Hz adaptive refresh rate is included in all models now, which was previously restricted to Pro phones.
• Other hardware:
• AirPods Pro 3: It consists of improved ANC, live translation, heart-rate sensing, and five tip sizes priced roughly at $249.
• Apple Watch Series 11, SE 3, Ultra 3:
• Series 11 ($399): Slimmer, 5G support, sleep-score, hypertension detection (pending FDA), better battery
• SE 3 ($249): S10 chip, Always-On Display, gesture controls, wrist-temperature tracking
• Ultra 3 ($799): Satellite connectivity, 5G brightest and largest display, multi-day battery (up to ~72h)

Stable base pricing is maintained by Apple despite pressures due to tariffs and absorbing costs to stay competitive globally.

Pricing by Region

United States (USD)

• iPhone 17: $799
• iPhone 17 Air: $999
• iPhone 17 Pro: $1,099
• iPhone 17 Pro Max: $1,199
• Premium 2 TB model Pro Max: $1,999
• AirPods Pro 3: $249; Series 11 Watch $399; SE 3 $249; Ultra 3 $799

India (INR)

• iPhone 17: ₹82,900
• iPhone 17 Air (256 GB): ₹119,900
• iPhone 17 Pro: ₹134,900
• iPhone 17 Pro Max: ₹149,900
• Top-end 2 TB Pro Max: ₹2,29,900, marking the first iPhone above ₹2 lakh in India

Singapore (SGD)

From Apple Store and local listings:

• iPhone 17:
• 256 GB: S$1,299
• 512 GB: S$1,599
• iPhone 17 Air:
• 256 GB: S$1,599
• 512 GB: S$1,899
• 1 TB: S$2,199
• iPhone 17 Pro:
• 256 GB: S$1,749
• 512 GB: S$2,049
• 1 TB: S$2,349
• iPhone 17 Pro Max:
• 256 GB: S$1,899
• 512 GB: S$2,199
• 1 TB: S$2,499
• 2 TB: S$3,099 (AppleCare+ brings it to S$3,418)

United Kingdom (GBP)

• iPhone 17: £799
• iPhone 17 Air: £999
• iPhone 17 Pro: £1,099
• iPhone 17 Pro Max: £1,199
• Pro Max 2 TB: £1,999

Gulf Nations (UAE – AED)

• iPhone 17: AED 3,399
• iPhone 17 Air: AED 4,299
• iPhone 17 Pro: AED 4,699
• iPhone 17 Pro Max: AED 5,099