Top Beauty and Skincare Brands in the Middle East to Watch in 2025
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Fatima Saif
- . September 20, 2025
- . Update: September 23, 2025 2:14 pm
By 2025, the Middle East beauty business is booming with the help of brands that incorporate the cultural heritage, innovative formulas, and luxury to create unique products. The region has seen some of the most exciting beauty and wellness products in the world, whether it is of professional-grade makeup or organic and halal skin care. Consumers have grown in demand for beauty brands Middle East and skincare brands Middle East that provide quality, sustainability, and inclusivity. This guide identifies the most popular beauty brands in the Middle East and the most popular skincare brands in the Middle East to follow, including their main products, specific strategies, and rising popularity in both high-end and affordable categories of the Middle East beauty industry in 2025..
Leading Beauty and Skincare Brands in the Middle East
The region’s trending beauty brands in the Middle East reflect both creativity and cultural identity. The Asteri Beauty of Saudi Arabia attracts vegan, cruelty-free cosmetics targeting Arab women, and Moonglaze by Yara Alnamlah provides the glow of dew all over and blush to look natural and glamorous. Simihaze Beauty was started by two Palestinian sisters, Simi and Haze Khadra, where boldness is promoted through bright makeup. Kosas is a combination of science and minimal skincare, making a clinically proven formula for glowing skin. The Arcadia by Emirati brands are focused on sustainable luxury fragrances, whereas Mariam EM focuses on natural lash and brow care. Maake, the Lebanese Vera Milano Beauty, and the Hindash Cosmetics are known to produce high-pigmentation levels of cosmetics with modern appearance and professional-grade tools and pigments, respectively.
Middle East Beauty and Skincare Brands Ranking 2025
| Rank | Brand | Focus |
| 1 | Asteri Beauty | Vegan Makeup, Cruelty-Free |
| 2 | Moonglaze | Highlighters & Blushes |
| 3 | Simihaze Beauty | Bold & Creative Makeup |
| 4 | Kosas | Skincare & Minimalist Beauty |
| 5 | Arcadia | Fragrances & Wellness Products |
| 6 | Hindash Cosmetics | Professional Makeup |
| 7 | Mariam EM | Lash & Brow Skincare |
| 8 | Maake | Luxury Makeup & Self-Care |
| 9 | Vera Milano Beauty | High-Pigment Makeup |
This list presents the top Middle East cosmetic products, which include a combination of cosmetic and skincare effectiveness and cultural connection. These brands are the top-selling brands in the market with trending formulations and products preferred by consumers in the Middle East, from luxury skincare brands to organic skincare brands in the Middle East. They have been known to integrate creativity, quality ingredients, and sustainability, which make them a favourite brand among the Middle East beauty influencers and ordinary users alike. Middle East skincare trends 2025 are represented by the list: the brands are chosen according to both traditional and modern beauty choices, including halal and cruelty-free ones.
Frequently Asked Questions (FAQs)
1. Which are the best skin care brands in the Middle East?
Kosas, Mariam EM, and Asteri Beauty are some of the leading skincare companies in the Middle East, which provide culturally-inspired and effective formulas.
2. What are the famous Middle Eastern brands in terms of makeup?
The popular brands are Hindash Cosmetics, Vera Milano Beauty, Maake, and Simihaze Beauty, which are the manufacturers of the best makeup brands in the Middle East with a high-pigmentation and long-lasting formula.
3. Does the Middle East have any halal and cruelty-free beauty brands?
Yes, there are vegan and halal choices of Asteri Beauty and other Middle East cruelty-free beauty brands, which offer conscious consumers.
4. Which are the trending beauty items in the Middle East?
Highlighters of Moonglaze, bold lipsticks of Simihaze, luxurious skincare of Kosas, and lash serums of Mariam EM are the products that are trending now.
5. What are the brands of organic skincare available in the Middle East?
Kosas and the selected items of Mariam EM and Arcadia are organic skincare producers present in the Middle East, which are committed to environmental sustainability and working with natural materials.
