Middle East Smartphone Market Sees Strong Growth in Q4 Despite Global Slowdown
-
Alaina
- . February 19, 2024
- . Update: February 19, 2024 3:05 pm
The Middle East smartphone market saw strong growth in Q4 2023, with shipments increasing 24% 12 months year-over-year to 34.7 million devices, according to Canalys. This growth was pushed by using refreshed portfolios from essential providers like Samsung and Xiaomi, as well as by providers increasingly bundling devices with carrier plans.
Overview of Middle East Smartphone Market Growth
The Middle East smartphone market has been developing steadily over the past few years. Several elements contributed to the strong 24% 12-month-over-year boom visible in Q4 2023. Firstly, major carriers like Samsung and Xiaomi launched new flagship devices towards the end of 2022, spurring improved purchases. Secondly, telecom operators boosted the bundling of gadgets with provider plans to lure subscribers. Lastly, demand stays robust in Gulf Cooperation Council (GCC) international locations like Saudi Arabia and the UAE, with better disposable earnings.
Performance of Top Vendors
Samsung maintained its main role inside the Middle East smartphone market with a 40% marketplace proportion, transporting 13.9 million devices. Its refreshed A and S collection gadgets resonated with clients. Xiaomi held the second spot with an 18% proportion, more than doubling shipments from 12 months in the past. Oppo got here 1/3 with a 10% proportion pushed through its Reno collection telephones. Apple and Renée rounded out the pinnacle 5.
Keep Reading
Outlook for 2024
Canalys expects consistent growth for the Middle East smartphone market in 2024. New product releases through Samsung, Xiaomi, and others will stimulate demand. Carriers will continue supplying appealing bundles to hold subscribers. And rising digitalization throughout sectors like schooling, retail, and healthcare will necessitate smartphone purchases. Continued economic development in GCC countries also bodes well for the marketplace boom. Overall, the Middle East remains a key marketplace for global cell phone companies.
