albalad historic jeddah heritage
News

Boosting Jeddah’s Heritage: PIF’s Al Balad Development Co.

The Public Investment Fund (PIF) took a critical first step towards turning the ancient Al Balad neighborhood of Jeddah into a popular tourism destination when

Middle East

Saudi Arabia fights against obesity and sedentary lifestyles

The Kingdom of Saudi Arabia (KSA) has repeatedly highlighted the importance of a healthy lifestyle and of being physically active. The country has also implemented