Fawry and Truecaller Partner to Improve Customer Trust in Egypt
-
Hashim Sheikh
- . April 28, 2025
- . Update: April 28, 2025 7:34 pm
Fawry partnered with Truecaller for an elevated communication method within Egypt’s principal fintech company. Truecaller delivers enhanced caller identification system features which help Fawry build trust and transparency with its customer base.
Truecaller’s Customer Experience Solution brings combined verified branding features in both Arabic and English to immediately identify callers to customers. Customers utilizing Fawry can immediately verify official Fawry phone calls through their verification system.
The Fawry partnership contains several crucial elements.
- The system delivers precise Arabic Call Reason explanations to customers before their responses, which explain the contact purpose.
- Through Enhanced Business Profiles, companies can share their verified business details for better identification by their customers.
- The Fawry brand gets verified through demonstrated elements comprising the company name plus logo, together with the trust badge.
Ashraf Yacout the Managing Director of Fawry Consumer Finance stated “This partnership represents an important advancement in our dedication to create customized efficient financial solutions for the developing Egyptian financial market.”According to Priyam Bose at Truecaller who leads Global GTM and Developer Products he believes their solution allows Fawry and other financial providers to improve their customer connections while establishing trust and maintaining relationships in Egypt’s changing fiscal environment.
