Snapchat promises new lineup of over 100 shows for Ramadan
-
Salma Hossein
- . March 25, 2023
- . Update: March 25, 2023 5:42 pm
For scores of people in the Middle East, the holy month of Ramadan ushers in a memorable period for enjoying local shows. While these would traditionally be viewed on TV through satellite channels, the rapid proliferation of the internet and social media has made people get their daily dose of entertainment through other devices.
According to the company’s regional arm, there was a noteworthy percent increase in Google searches for “series” in Saudi Arabia and Egypt last year.
This year during Ramadan, Snapchat – in partnership with fan favourite content creators and trusted media companies – is launching a new lineup of more than 100 new engaging shows on Discover and Spotlight, said Hussein Freijeh, general manager of Snap Inc. for the Middle East and North Africa region.
Read | 10 Kuwaiti TikTok Influencers to Follow for Endless Entertainment in 2023
Saudi Broadcasting Authority, Rotana Media Group, Augustus Media, MBC Group, and 7awi are some of the trusted media partners in the region involved. Meanwhile, the show lineup includes, “Ramez Never End”, “Tash Returns”, “Netflorex”, “Studio 23”, “THAT”, “Marahel” and “Madraset Banat Alyoum”.
The recent announcement also addresses creative and engaging content from a number of regional and global creators, such as food creator and entrepreneur Ahmad Alzahabi, Saudi-based comedian Bader Saleh, and the founder of the online community and show “Muslim Girl”, Amani Al-Khatahtbeh.
Compared to 2021, Snapchat users spend 31% more time engaging with content on Ramadan last year, Freijeh informed.
The content in accordance with the latest announcement will be available on the platform through its Spotlight and Discover sections.
