Gaelic Language Activist Named Most Influential Scot On Tiktok
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Salma Hossein
- . December 28, 2022
- . Update: December 28, 2022 11:50 pm
More than 800,000 people have seen Calum Maclean’s TikTok video on his quest to find Scotland’s true center, and his most popular video showing him swimming in Loch Morar, the country’s deepest lake, has received more than 25 million views.
As a result, Calum Maclean will have been featured on the For You pages of a million of users throughout the world this past week.
The dedicated cold water swimmer was voted the top Scottish influencer on the video app on Wednesday by the communications firm Spey, defeating former Love Island star Paige Turley, who came in second, founder Lewis Buchan, who came in third, and Forget Me singer Capaldi, who came in sixth.
The communications company claimed that rather than merely considering a user’s total number of followers, it also took into account how frequently other users engaged with them when ranking the list.
The list this year was diversified, according to Jennifer Robertson, the founder of Spey, and it showed the value of publishing about topics that are important to readers.
Young Scots in particular have shown growing popularity in the Gaelic language, according to Robertson. This only serves to highlight their ardent devotion to their Gaelic history.
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In particular, Calum Maclean’s post where he recorded in the depths of Loch Ness went viral and let him reach an audience of over 4 million, according to Jennifer Robertson, who noted that his posts on their stunning terrain and waters have also worked really well.
She claimed that the outcomes eventually demonstrate the influence of creative material and how superiority of quality can defeat celebrity.
In comparison to other Scots on TikTok, Mr. Maclean, who uses the moniker caldamac, has an engagement rate of over 56% among his 257,500 followers, implying that people are more likely to enjoy and share his posts.
The winner of the dating competition in 2020, Turley, had a 29% interaction rate among her 420 000 followers. With a 7% engagement rate among his 4.7 million followers, Capaldi placed sixth.
Spey used the influencer marketing platform Upfluence to create the list, and according to Vivien Garnes, co-founder of the company, creators on the well-known video-sharing app are “becoming a crucial driver of online engagement and we should expect this trend to grow in 2023.”
Yasser Inayat, a newsstand owner and comedian, Jamie Genevieve, a makeup artist, and campaigner Eddie Walker all made it into the top 10 list.
