Kendrick Lamar hits: Rapper surpasses 100 million monthly listeners on Spotify
Rapper Kendrick Lamar from California has noted another milestone as he surpasses 100 million monthly listeners on Spotify. This is a huge success story for the rapper as his ‘Not Like Us’ song recently grabbed 5 Grammys, the most for a rap song.
‘Not Like Us’ ruled multiple categories at the annual ceremony, including Song of the Year, Best Rap Performance, Best Music Video, Record of the Year and Best Rap Song. His recent Super Bowl LIX Halftime performance also broke records.
Kendrick Lamar has been breaking multiple records lately. ‘Not Like Us’ secured 500 million streams in just 70 days. ‘HUMBLE.’ has become the first rap song to surpass 20 million units in sales. The artist has a huge entertainment and cultural impact.