Netflix Rejects Paramount Bid, Leads Warner Bros Takeover Battle
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Fatima Saif
- . January 23, 2026
- . Update: January 23, 2026 3:42 pm
The Netflix Warner takeover battle has reached the critical stage when Netflix publicly rejected Paramount as the competitor to buy Warner Bros. Discovery. It is debatable to say that Paramount proposal is questionable, but Netflix publicly displayed its high confidence in its own acquisition plan, which is studio-centered. The Netflix Warner acquisition is proving to be one of the most hotly anticipated media acquisitions where shareholders are now looking at both the strategic worth and the headline price. Industry analysts comment that Netflix has a more focused content dominance, not corporate sprawl, which makes it more likely to survive the escalating takeover battle.
Netflix Challenges Paramount’s Offer
Netflix co-chief executive Greg Peters claimed that the hostile bid of Paramount to acquire the entire company, worth 108 billion, failed the sniff test, and he wondered how it could make long-term sense. In comparison, the proposal of Netflix at 82.7 billion of dollars focuses on the film and television studios of the Warner Bros. Discovery that Peters thinks is more beneficial to shareholders. Only a minor part of the shares have been supporting Paramount so far according to Reuters strengthening the optimism of Netflix. In the Netflix Warner takeover battle, the mood of the shareholders seems to be shifting towards the simplified vision of Netflix. The next few weeks will be the ones that will reveal whether the Netflix Warner takeover will receive final approval and transform the world entertainment market.
