Pella Corporation a 2023 World’s Most Innovative Company


Located in the small town of Pella, Iowa, Pella Corporation is leading the charge for employee wellness initiatives. With 10,000 workers, the legacy brand recognizes that boosting morale and productivity starts with creating an engaging work environment. This strategy has paid off, as the company has earned a spot on Fast Company’s prestigious list of World’s Most Innovative Companies for 2023. Their approach to wellness initiatives is inspiring other businesses to recognize the importance of workplace satisfaction for their employees.

Nicolle Picray, Senior Manager of Public Relations and Talent Brand Communications for Pella, expressed her pride in being ranked as one of the most innovative companies in manufacturing. “This recognition is a testament to the combined efforts of our team to innovate across all aspects of our organization, from product to process, and our commitment to pursuing a better way for each other and our customers.”

Last year, Pella introduced innovations in robotics, voice-directed work, and flexible scheduling in order to meet the changing needs of the manufacturing workforce. These efforts are aimed at improving both inside and outside the workplace the well-being of team members.

By creating more flexible schedules, the company improved consistency in overtime requirements, time off, and work-life balance by turning traditional scheduling techniques on their heads. With the change, long-time employees were able to scale back their hours while retaining full benefits, which improved employee retention by over 50%. As a result of the flexible schedules, Pella’s manufacturing workforce increased by 45% over the past two years, attracting more talent.

Pella set out to decrease complexity and repetition on the manufacturing floor by introducing custom robotics that decrease cognitive strain and make decision-making easier. As an example, employees who used to manually sand wood window frames were given equal or better pay for less physically arduous roles. Additionally, voice-directed picking was brought in leading to a 90% reduction in training time, maximized performance and decreased employee stress.

Picray added, “We believe we are well-positioned for the future by taking a holistic, innovative approach to the workplace environment while remaining steadfast in our commitment to wellness in the workplace.

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Each year, the World’s Most Innovative Companies provides a window into the most dynamic sectors of the world economy, as well as a look at what lies ahead. This year, those businesses that have had the greatest influence on industry and culture were honored. For the second consecutive year, Pella has been named by Fast Company as one of their Top 10 innovative companies in Design.

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Featuring influential leaders, companies, and thinkers on the future of business, Fast Company is the only media brand dedicated to the intersection of business, innovation, and design. In addition to our sister publication Inc., Fast Company is published by Mansueto Ventures LLC and can be found online at

The Pella Corporation

For residential and commercial applications, Pella Corporation designs and manufactures windows and doors. With 18 manufacturing locations and more than 200 showrooms across the country, the company employs more than 10,000 people. Visit for more information.





Salma Hussain is an MBBS doctor who loves to write on health-related topics. Apart from this, writing on sports and entertainment topics is her hobby. She is playing the role of an important writer in Arab Post.

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