How to Grow Your TikTok Following
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Hashim Sheikh
- . November 1, 2022
- . Update: November 11, 2022 1:07 am
TikTok is one of the most recent social media platforms to emerge, and its primary function is to facilitate the production of short, viral videos that are both entertaining and engaging. On the other hand, for brands that are just getting started, it may feel as though it can take a very long time to build up a substantial following.
Here are 5 actionable suggestions in order to assist you in boosting your profile on TikTok and attracting a greater number of followers.
1. Define your target audience
The first step in developing your following on any social network is to ensure that you know who to target with your material and that you are providing content that your intended audience will love. There are a few ways to go about this for expanding your TikTok following.
Consider examining your industry’s competitors and key influencers first. What kinds of content are they posting? Take notes on the most popular videos and use them to generate original concepts.
Consider the types of information you’ve been posting to your other feeds. Even while the material you publish on TikTok is likely to be wildly diverse, you can still identify certain common trends, content types, and ideas that are known to perform well.
Finally, take a moment to study your client persona once more and recall their likes and dislikes. What would people like to see on a TikTok-type platform?
Keep in mind that it’s all trial and error, especially with a fresh and virally-driven network like TikTok. You can attempt a million various types of videos before discovering the one that resonates most with your audience. (However, if you have a firm grasp of your intended audience, you can significantly reduce this number. Maybe like five or six.)
2. Pay attention to trends
On TikTok, trends are very popular. If you’ve explored the site before, you’ve probably noticed that a number of films share a similar structure or use the same audio clip. This is because such videos are trending, demonstrating their popularity. Create a similar video that makes sense for your brand and capitalize on TikTok trends.
Visit the discover area of your app to see which hashtags and sound clips are popular in order to gain ideas for your own feed.
Read | Top 10 Arab Tiktokers In 2022 With Huge Fan Following
3. Participate or create a Tiktok challenge
TikTok is well-known for hosting a variety of video challenges, including those including dances, dares, and other activities. As you navigate through the available movies on the application, you will most likely come across a variety of obstacles. Check out the different challenges to see if any are a good fit for your company, or think about making your own TikTok video.
4. Include the right hashtags
Hashtags help viewers find your content, much like they do on Instagram, Twitter, and several other social networking platforms. However, it is vital to use the appropriate hashtags.
In their descriptions, many Instagram users just include all of the trending hashtags. However, refrain from doing so unless the hashtags are related to the content you’re posting. Otherwise, the content appears spammy.
Instead, begin inputting relevant hashtags when composing your caption to determine the number of views each hashtag is receiving. And don’t forget to include the ever-popular #fyp or #foryou hashtags, which are frequently used to get access to the For You page. Even though the influence of these hashtags on placement has not been confirmed, their widespread use can nonetheless increase your content’s reach.
5. Publish TikTok videos at the right times
To maximize the reach of your movies on TikTok, it is essential to determine the optimal time to post. This information can be found by navigating to your business or creative tools and examining your analytics.
Scroll down in the Followers tab to uncover Follower activity. Here, you may view the days and times when your followers are most active. Try publishing your content just before to the most popular period of the day for optimal results.
