Japan is the 2024 Top Travel Destination: Here’s how they got tourism right vs everyone else
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Raven Ruma
- . January 10, 2024
- . Update: January 10, 2024 6:25 pm
Japan has been named the world’s top trending travel destination of 2024, according to a report by American Express Travel. The report, based on data from its global network of travel experts, revealed that Japan saw a 455% increase in bookings compared to 2023, surpassing other popular destinations such as Italy, France, and Australia.
The report also highlighted Japan’s diverse attractions, from its rich culture and history, to its stunning natural scenery and modern cities, to its delicious cuisine and friendly people.
The Recovery
Japan’s tourism industry has made an impressive recovery from the devastating impact of the COVID-19 pandemic, which forced the country to close its borders to foreign visitors for most of 2020 and 2021. Japan reopened to international tourism in late 2022, after successfully containing the virus and vaccinating its population.
Japan also hosted the postponed Tokyo Olympics and Paralympics in 2023, showcasing its resilience and hospitality to the world. Japan’s tourism authorities have implemented various measures to ensure the safety and comfort of travelers, such as enhanced hygiene protocols, contactless services, and digital solutions.
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The Innovation
Japan has also been at the forefront of tourism innovation, offering new and exciting experiences and products to travelers. Japan has launched several initiatives to promote sustainable and responsible tourism, such as the Best Tourism Villages program, which recognizes rural communities that preserve their traditions and culture, and the Green Future Project, which supports eco-friendly activities and accommodation.
Japan has also introduced new ways to explore its diverse regions, such as the Shinkansen bullet train network, which connects major cities and attractions, and the Japan Rail Pass, which offers unlimited travel on trains, buses, and ferries. Japan has also developed new attractions and events, such as the Super Nintendo World theme park, which opened in Osaka in 2023, and the World Expo 2024, which will be held in Aichi.
