Turkish Mobile Game Royal Match Shoots Candy Crush Saga Global Revenue
Royal Match, a puzzle app developed by Istanbul-based Dream Games, has toppled the much popular Candy Crush Saga as the most revenue-generating mobile game in the world. Dream Games’ Royal Match is now the biggest mobile game by monthly revenue globally, it has held this position since July.
Turkiye is celebrating this ranking as a milestone for its startups and mobile gaming industry. Industry and Technology Minister Mehmet Fatih Kacir said Royal Match game of Dream Games, a Turkish technology initiative, has managed to become the highest-grossing mobile game in the world.
He shared “Did you know that Dream Games, which is one of our first unicorns, i.e. Turcorns, with a valuation of $2.75 billion in 2021, doubled its annual revenue to $2 billion this year with a team of 200 people and managed to leave its competitors, such as Candy Crush which is worth $75 billion, behind?”
Royal Match Speaks Quality
Royal Match, as per the official portal, is a free-to-play game with thousands of levels and many areas where King Robert needs help restoring the Royal Castle’s former glory. Gamers get to reap tremendous rewards from various events and unique bonus levels. They can join a team and get help from fellow gamers. Basically, it’s a match-three puzzle game. Gamers have to line up the tiles or icons to clear a grid
Dream Games, the developer of Royal Match, strives to combine technology and creativity to develop high-quality mobile games that will be played for years. Soner Aydemir, Dream Games co-founder and chief executive, said consumer spending on Royal Match more than doubled in the year to October. This increased the game’s annual gross revenue run rate to $2 billion.
Royal Match Loyal Users
Royal Match stands out on quality and mass-market appeal. Aydemir said Dream Games strongly believes that quality is the best business plan. He highlighted that his players are more loyal and willing to spend more on in-game items than in other puzzle apps. “More than 90 percent of Royal Match users who have played the game for a year go on to play it for a second year.”
Lexi Sydow, head of insights at Data.ai, believes part of Royal Match’s success is its mass-market appeal. He said game’s easy-to-learn puzzle element and bright and breezy storyline attracts a wider audience than the fantasy battlers or casino games that typically dominate the revenue charts.
Data.ai said with 55 million monthly active users, Royal Match has succeeded in persuading players to spend more on average than Candy Crush’s much larger audience of approximately 160 million does.