Digital Transformation Investments in META Region Set to Double: Software AG Leading the Way


Investments in digital transformation are anticipated to more than quadruple in the Middle East, Turkey, and Africa (META) area between 2021 and 2026, according to the International Data Corporation’s (IDC) most recent prediction. According to the study, spending on digital transformation would increase at a 16 per cent compound annual growth rate (CAGR), reaching over $74 billion in 2026 and making up 43.2% of all regional ICT investments. The region’s digital readiness and cloud adoption are fueled by Software AG, a global leader in offering enterprise solutions. The operations, development, and contribution of the company to the META region’s digital transformation path are all covered in this article.

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Cloud Adoption and the Role of Software AG

Cloud adoption is on the rise, and it continues to accelerate as an innovation catalyst. Businesses use cloud technologies to gain instantaneous insights, improve decision-making procedures, and seize new opportunities. However, as major cloud service providers increase their presence and data centres inside national borders, it is difficult to implement data sovereignty and security. Software AG is aware of the significance of cloud adoption and seeks to allay these worries through its partnerships and solutions.

By end-user spending, software-as-a-service (SaaS) solutions make up most of the cloud market. SaaS is predicted to rise to $198 billion in 2023, reflecting a growing trend toward SaaS and cloud products in the META area. To hasten the transition to subscription-based models, Software AG has seen considerable revenue growth from SaaS and continues to forge alliances with local and international partners.

Market Growth and Software AG’s Success

In the META area, the entire market for digital transformation is growing more quickly than trends in worldwide growth. Due to the region’s strong economic performance, businesses are committing more cash and financing to transformational and innovative initiatives. This change leads to an increased focus on digital transformation, decreased spending on traditional IT, and increased company efficiency.

Software AG has grown significantly in the last eight years, with double-digit sales growth each year. By the end of this year, the company anticipates a 31 per cent rise and hopes to double in size within three years. Software AG serves clients in the public and private sectors, assisting with their efforts to undergo digital transformation, and does so with the help of a continuously expanding regional staff and strategic alliances.

Innovation and Partnership Initiatives

Software AG is dedicated to supporting its clients’ success by investing in innovation. The company enables its customers to quickly integrate new solutions and generate incremental value by providing a wide range of software solutions in the cloud. Partnerships between Software AG and businesses like AiFlux, who manage significant assets under challenging situations, show the company’s dedication to advancing novel solutions.

Additionally, Software AG works closely with one of the top tourism departments in the area to alter the entire tourism experience and provide services built on innovation with the goal of producing seven-star-quality experiences. Software AG allows a smooth data flow between people, departments, systems, and devices by utilising integration and API management, IoT and analytics, and business transformation.

Channel Partnerships and Expansion

To take full advantage of market opportunities, Software AG significantly emphasises channel partnerships and continuously develops its channel business. The company opened a partner academy throughout the Middle East and Turkey to increase training and skill development opportunities inside its channel ecosystem. With more than 50 local partners, Software AG creates clear and adaptable models to exploit the market opportunity fully.

Software AG has opened a nearshore facility in Egypt to help it develop its business even more and improve its capabilities in the area of digital transformation. Thanks to this regional centre, the corporation can successfully serve consumers in the UAE, Saudi Arabia, and the other Gulf Cooperation Council (GCC) nations.

Government Initiatives and Smart Cities

The META region’s governments are leading the way in adopting disruptive and new technologies, opening doors for IT entrepreneurs and innovations. Notably, the UAE is a model for innovation and digital transformation worldwide. In the area, Software AG works with more than 150 public sector organisations, including more than 50 in the UAE alone. The company’s goals, which include creating smart, agile, and resilient cities with an emphasis on creating smart governments that provide residents with smooth and practical digital experiences, align with national objectives.

Through the dismantling of data silos and the facilitation of streamlined connected governments, Software AG serves government organisations. The company assists government organisations in leveraging data, gaining fresh insights, and developing cutting-edge services through its hybrid digital integration centre. This strategy enhances the quality of life for citizens while advancing the region’s innovation goal.

Commitment to Sustainability and the Future of Work

For Software AG, corporate responsibility and sustainability are guiding ideals. The business committed to good corporate governance by signing the UN Global Compact. To track the progress of emission reductions toward net-zero CO2 emissions, it evaluates its worldwide carbon footprint. Aims in leadership and governance, employee well-being, customer effect, social value, and environmental impact are all outlined in Software AG’s Sustainability Roadmap 2025.

Software AG has started two crucial projects in the area because it understands the value of youth programs for the future of education and employment. By bridging the gap between present business advancements and the demands of the digitally savvy and environmentally conscientious workforce, the Future Disruptors Program seeks to foster creativity among senior undergraduate students. With an emphasis on innovative thinking, industry standards, and viable business cases, the IoT Academy offers intense training to students who want to design and lead IoT-based changes.

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By 2026, the META region’s investments in digital transformation are expected to have doubled, with a sizable part of ICT spending going toward this area. Software AG all strongly influences cloud adoption, digital preparedness, and innovation in the area. The company has seen significant growth and is well-positioned to assist the region’s journey toward digital transformation because of its extensive range of products, strategic relationships, and dedication to sustainability. As governments and businesses prioritise digital transformation, Software AG continues to support the competitiveness and economic success of the META area.




Hashim Sheikh: He is a comprehensive personality whose personality has many social, philosophical and mystical aspects besides scientific and cultural characteristics. He writes many articles and also writes poetry from time to time.

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