Turkish Airlines Launches AI Chat During In-Flight Experience

Turkish Airlines has launched an AI-powered in-flight chat service via its new Multimedia Content Platform Server that will allow the passenger to actively communicate with the various systems onboard in real-time by voice or text commands, enhancing the travel experience and increasing user satisfaction. The service is available on select international flights, where travelers will be able to access a range of useful information and suggestions regarding flight updates, destination information, entertainment, and cabin services from the seat screen or personal devices. Instead of waiting to be served by cabin crew, passengers will be able to determine arrival times, order meals, or request information about airport transfers, all instantly.
The MCP Server represents an element of Turkish Airlines’ digital landscape transformation, combining artificial intelligence with natural language, and real-time data delivery. In addition to selected information and service provision, the intelligent system can also alert passengers of weather, delays, turbulence, and more, as well as support and promote more sustainable, paperless communications.
The development of the MCP platform was undertaken with the airline’s technology partners and aims to lessen the friction experienced by passengers, and its intent is to incorporate augmentations that will promote an engaging, interactive experience during flights. The airline is also planning to expand the system further, which will include the option of live seat upgrades, multiple languages, shopping and to create products that improve the ability to use these services on board, by 2025.