Russian Starbucks Is Now Timati Driven Stars Coffee
Russia–Troubled but not willing to give up, Russia is all out to develop a its own Russian version of Starbucks. The Seattle based company that pulled out of Russia after a 15-year association, was in tandem with western standing against Russia over the Ukrainian war.
A group of investors including rapper Timur Yunusov, better known as Timati have now bought the stakes from the Kuwaiti licensee Alshaya Group and have given a twist to the American coffee brand. The Russian version is now called, Star Coffee, using the same logo. The official launch took place in Moscow, with Timati presenting the new brand, which has a logo consisting of a woman with a star above her head — very similar to that of Starbucks. It might just land the company into infringement issues but that would be a discussion for another day.
As of now, Russia refuses to bend over and is finding ways to keep international chains feeling threatened as it creates its own versions of Starbucks, and McDonalds. The other two parties are businessman Anton Pinsky and Sindica company. In a public statement, Sindica president Oleg Eskindarov has said, “We, as Sindica Holding, always support proactive growth. Therefore, if [we] see our financial return forecasts are proving to be true, we will immediately start opening in new places, probably in new cities.”
“People’s perceptions may be different,” said Mr Pinskiy. “But if you compare, then apart from the circle, you won’t find anything in common.” The shops are due to open on Friday and will gradually open throughout the remainder of August and September. Stars Coffee imports beans from Latin America and Africa, Mr Pinskiy told Reuters, with suppliers of other items based in Russia.